Radio’s traditional capital intensive barriers to entry including an FCC license, broadcast tower and studio facility, don’t exist in the same way anymore. As a result, the theory of scarcity has undergone a paradigm shift to a model built on abundance.

DMR/Interactive and Texas A&M University’s Digitial Media Research and Development Lab have launched The Download on Podcasting a series of insights and perspectives on podcasting geared toward professionals in the radio and podcast space.

Recent Media Coverage

Inside Radio - July 21, 2017 Report: Some Shifts In Data Could Spell Podcast Ad Growth.

Rain News - July 20, 2017 Download on Podcasting report: Measurement and podcasting’s long tail

All Access - July 19, 2017 New DMR/Texas A&M 'Download On Podcasting' Report Offers Measurement Overview, With Help From Nielsen

All Access - May 23, 2017  New DMR/Texas A&M 'Download On Podcasting' Reports Offer More Advice To Podcast Newcomers

Inside Radio - March 30, 2017  Want To Do A Podcast? Consult Texas A&M Report First.

All Access - March 29, 2017  New DMR/Texas A&M 'Download On Podcasting' Report Offers Pro Advice To Podcast Newcomers

Rain News - November 10, 2016:  “Download on Podcasting” project releases two reports, predicts $100M industry

Inside Radio - November 10, 2016:  Optimistic View Of Podcasting Future Tied To Mobile.

Tom Taylor Now - November 9, 2016:  “Monetization of podcasting: A Race to $100 million” and “Listen Up!”

RAMP - November 9, 2016:   Big Buck$ Po$$ible In PodCa$ting

All Access - November 8, 2016:  DMR/Interactive-Texas A&M 'Download On Podcasting' Study Releases Two Reports.

Rain News - September 28, 2016:  The Download on Podcasts: The Download on Podcasting (Phase One)

All Access - September 23, 2016:  The "Download On Podcasting" Announces Phase One Areas Of Focus

Radio Ink - August 22, 2016  DMR To Study Podcasting

All Access - August 22, 2016  Texas A&M And DMR/Interactive Set To Launch 'The Download On Podcasting'